How do you enter the marketplace with a new product and create an entirely new category? We worked with the Verlasso business and brand design teams to prepare the seafood industry for the introduction of "harmoniously raised" salmon. The multi-faceted brand communications program centered on thought leadership and reseller and consumer engagement, allowing Verlasso to engage with the industry and cultivate customers simultaneously. Within the first year of launch, the salmon was in retailers across the country and named one of the industry's products of the year.
How do you transform fast food and combat a full on anti-carb movement at the same time? It's a challenge that Panera Bread faced expanding further into the food service marketplace. With a willingness to embrace a non-traditional brand communications strategy that included collaborations with Food Network and celebrity chefs, alliances with some of the most respected baking authorities in the country, and a partnership with the nation's top cookbook publisher, the brand cracked open fast casual category and became one of the industry's hot growth companies.
Global Food Brand
Food culture has gone mainstream. And one global food brand isn't part of it. Together with The Company of Others, we partnered with this Fortune 500 food brand and gathered the country's leading food and drink culture creators to define, build and arrive at a future in which the brand is leading the world of food. With 40 chefs and mixologists, six cities, 80 food destinations and 400+ real time insights, we closed the gap between trend and our client, bringing a great brand more relevance and scale to amazing innovations.