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International Advertising Operations & Revenue Lead

New York, NY

Design, develop, produce and consult on a variety of internal and external communications materials and media. Apply advanced consulting skills and extensive technical expertise; full industry knowledge. Develop innovative solutions to complex problems. Oversee and execute a broad spectrum of marketing and sales support activities, including portfolio management, product management, go-to-market strategy, messaging, positioning, pricing to support CBL. Works without considerable direction; mentors and may supervise team members.

Requirements:

• 4-6 Years of digital and video advertising operations experience.

• Strong experience with video ad server(s). We currently utilize Freewheel.

• Highly proficient in Excel, pulling large data sets and synthesizing into a concise conclusion.

• Detail and process Oriented — comfortable becoming a specialist in new processes and then handling them autonomously.

• Comfortable communicating with external and internal partners in a clear and concise manner

This candidate will support a variety of functions for the Ads Revenue team to include but not limited to:

• Trafficking ads, house and direct

• Reporting bugs and creating tickets on active ads

• Testing ads and evaluating user experience

• Implementing and supporting international ad networks

• Ensuring international ads being served are properly localized to the region

A day in the life of our International Advertising Operations & Revenue Lead

• Lead international house ad campaigns from content ingestion to activation on the site.

• Support marketing initiatives by taking the creatives, ingesting it into S3, and trafficking on Freewheel.

• Report on advertising activity

• Support advertising business team data needs by developing and delivering reports from Freewheel and Looker

• Test ads by market and evaluate user experience & engagement trends

• Use debugging tools (e.g. Chrome DevTools, Charles Debug Proxy, VPN, etc.) to monitor ad behavior across endpoints.

• Flag issues relating to unexpected behavior / poor user experience